By shaping consumer preferences, brand positioning strategies are directly linked to consumer loyalty, consumer-based brand equity, and the willingness to purchase the brand. Effective brand positioning can be referred as the extent to which a brand is perceived as favorable, different and credible in consumers’ minds.
B2C lead generation is the digital marketing process of building and capturing consumer interest in the product with the ultimate goal of creating a sales funnel.
We reach out to potential customers through a combination of email, voice, social media, and online channels, making sure that we use every touch point needed to connect with the right decision makers.
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